Vendor events are more than just a place to sell your products—they’re one of the best opportunities to introduce your brand to new customers, grow your following, and stand out in the Rochester small-business scene. Whether you're popping up at a seasonal market, a downtown event, or an indoor artisan fair, these three marketing strategies will help you leave a lasting impression.

Pop-up vendor events have become one of the most effective ways for small businesses to get their products and services in front of real customers—without the cost or commitment of a full retail space. In a community-driven area like Rochester, Minnesota, these events give entrepreneurs the chance to grow their brand, build relationships, and test new ideas in a supportive, high-traffic environment.

When you show up to an event like a pop-up market or vendor fair, your booth is your storefront — and a little extra effort goes a long way in making that first impression count. Here are the top five things you don’t want to forget.